Famous slogans: Nike: Just do it Apple: Think Different

Evading taxes is questionable behaviour.

A copywriter's job is to create written promotional material.

Streamlining a process makes it more efficient.

Cutting edge, revolutionary, trailblazing, innovative

Many people had to postpone their dream wedding during the pandemic.

Indispensable people are very hard to replace.

Customer obsession involves intense focus on the needs of clients.

Your elevator pitch is your 60 second sales pitch. Every word counts!

New ideas are often met with resistance at first.

1) Headmaster of a school 2) Sum of money on which interest is paid. 3) Adjective: main, chief, primary

Principles are core values. Stick to your principles!